Sarah Lu

Inventor, Director

Sarah Lu was born in a refugee camp in Lincolnshire, England in 1980. Her parents were Boat People who escaped from Vietnam in 1979. After graduating with a BA (hons) Graphic Design in 2001 from Buckinghamshire University aged 21, she moved to Brighton where she set up her own Graphic Design company - 'Shortlong Graphics' with the help of funding from the Prince's Trust.

Throughout these years Sarah Lu ran several public houses as franchises to raise more funds for her business ideas. In 2005 Shortlong was sold and Sarah Lu left the U.K. to work as a creative in top advertising agencies, Cunning and Naked, both based in New York, USA.

Sarah Lu

Youdoodoll Ltd was founded in 2007 and it's invention the Youdoodoll was pitched in front of 5 investors on BBC1's TV show - Dragons Den, where it successfully gained investment with Dragon, Deborah Meaden.

Sarah Lu with Deborah Meaden

The company has since produced a range of successful products acting as inventor, supplier and distributor for the UK, as well as recently signing distribution contracts with U.S. company NotedCo.

Youdoodoll Ltd is currently steadily growing world wide whilst its creator, Sarah Lu, is creating new products and ideas for future projects.

Sarah Lu and Pepe

Professional Services

Sarah offers full graphic design and marketing services. See or contact us to pass on a message.

She lives and works in Brighton and London, UK.

Note : If you'd like to contact Sarah Lu, please follow the instructions at the bottom of the Enquiries page.

Updated on 08 March, 2010


This profile has been viewed 13508 times.
I'm a British-Chinese actor/writer currently looking to extend my existing network am specifically interested in connecting with future artistic partners, colleagues, or potential collaborators. I am developing a cannon of work which at its heart will have the history, memories, viewpoints of being Chinese in the UK. I'd like to be able to connect either on Facebook and or LinkedIn (I'm also on Visible Chinese too)

Posted by Lucy Sheen  on  25/05/11  at  11:30 AM

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