Sarah Yeh

Founder of

Sarah is the founder of the award winning website and events organisation for the British Chinese community. Initial concepts for Dimsum arose from her final year thesis - producing a magazine on arts and culture encompassing British ethnic groups.

Sarah is an award winning creative director who works in a leading online advertising agency. She has over 9 years experience in creating innovative solutions for on and offline media and has worked extensively at a senior level for clients such as Levi's, BBC, Intel, HP and General Motors.

Sarah actively participates in Chinese community issues and was a board member of internationally renowned theatre group Yellow Earth, committee member of Min Quan, the Chinese branch of The Monitoring Group, and was also a committee member of The Chinese Civil Rights Action Group (CCRAG UK).

About is the award winning British Chinese community website that offers articles, debate and interaction to positively explore and promote British Chinese culture, community and perspective in Britain and abroad.

Dimsum runs as a not for profit organisation, it is managed by a volunteer team of nine from broad professional backgrounds. Contributors also work on a voluntary basis and provide features and articles from all round the world. Dimsum is read predominantly in the UK, and has a wide following In the English speaking Chinese diaspora. It reaches people of all ages and ethnic backgrounds, covering issues such as family, work, cultural events and community.

More than just a website, Dimsum encourages debate and interaction. We see it as a meeting place open all hours for likeminded people to read and discuss business, cultural, social and political issues. Dimsum has also been pivotal in the development of Chinese voice and identity in British culture and politics by helping to lead the campaign and disseminate information about the Chinese scapegoating during the 2001 Foot and Mouth outbreak. We also partnered on a number of events, including the first British Chinese Film Festival, in which we partnered with the Scotland-China Association.

Dimsum currently holds a number of networking events for the British Chinese community to provide opportunity to meet and strengthen ties within the community. These regularly attract over 200 people and around 30 organisations from corporate and community sectors.

Dimsum has a focus on Chinese and the South East Asian community in the UK, but we also welcome those from the wider community with an interest in Chinese and South East Asian topics. Our readership also extends to the English speaking Chinese diaspora, in countries such as USA, Canada, New Zealand, Australia and Singapore as well as within China and Hong Kong itself.

Note : If you'd like to contact Sarah Yeh, please follow the instructions at the bottom of the Enquiries page.

Updated on 26 March, 2008


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